Features are the lifeblood of a live game.

While the core gameplay hooks players in, the new features—like events, social systems, customisation options, or fresh mechanics—keep them returning. Well-designed features can extend a game's lifespan by constantly giving players new reasons to play, goals to chase, and ways to interact with the game world or each other.

Over time, I had a chance to evolve with the audience and better understand what our players like. That helped me develop these features according to player and business needs. Hopefully, the experience feels fresh and relevant, even years after launch. Memoirs, for example, can be ‘themed’ differently, bringing new content every quarter.

Ultimately, the main goal was to make June’s Journey long-lasting. And looking back, I think we did a good job.